Creative Director + Artist + Brand Design Studio
WAY OF WADE -
2012-2013 -Season 1-3
Created overall branding & design language strategy on apparel. Used the idea of Chicago to Miami as the overall inspiration for the brand.
Working with Dwyane Wade after his exit from Jordan brand provided multiple challenges. Because D Wade was becoming a fashion icon, his status from his apparel had to match. It was great because he took a lot of risks and was willing to try almost anything. We pushed his collection into more of a luxury sportswear brand. Making leather windbreakers, stingray letterman’s jackets and countless other pieces to merchandise with his new shoe.