The Polish artist, renowned for his editorial and fashion illustration (Including creating the logo and artwork for the Comme De Garcon Play Collection), brings fresh perspective to the league’s franchises.
Reworking 30 designs is no small task. However, for Polish artist Filip Pagowski (known for his work with major newspapers and fashion houses), it was the starting point for his first collaboration with Nike — a re-imagining of each NBA team motiff in his own unique illustrative style.
“The idea behind the project was not to replicate the original or the official logos of each team, but rather come up with something that portrayed the team or the place they are coming from, or both, and to have it done in some fun way,” explains Pagowski.
To tackle the challenge, Pagowski decided on three elements of each team to toy with: the team name, the city it represents and its mascot. While sometimes intertwined, these three aspects allowed the artist space to dive into the history of a given franchise and the facts or associated imagery related to the source of a nickname.