Multidisciplinary Artist + Design Studio
Harlem Globetrotters Uniform Rebrand – Creative Direction, Art Direction & Design by Dustin O. Canalin in collaboration with Kari Cruz. Our goal was to celebrate the Globetrotters’ legendary heritage by highlighting iconic elements of the past, while introducing a bold new color palette and modern aesthetic for future generations.
This rebrand balances nostalgia with innovation, honoring one of basketball’s most iconic teams and ensuring their legacy connects with both longtime fans and new audiences.
Learn more about the Harlem Globetrotters at www.harlemglobetrotters.com