GOOD PRACTICE

Dustin O. Canalin led the design and brand development of Good Practice, a new label created for The Athlete’s Foot. The brand embodies a youthful, energetic spirit—offering fun, trend-forward outfits for dreamers and fighters alike. From concept to execution, Canalin created the name, logo, and full design system, shaping a brand identity that connects with the next generation of athletes and style leaders.

About The Brand:

Good Practice is a lifestyle brand that champions self-expression, independence, and community. The name reflects both the wisdom of practicing well and the intention of putting “good” into the world. We design clothing as a voice, playful, confident, and inclusive, made for a generation unafraid to live their own way.

Guided by the creative direction of Dustin O. Canalin, the brand blends sports silhouettes with classic lifestyle pieces, reimagined through refined fabrics, textures, and bold graphics. The aesthetic carries energy and scale, balanced with muted primary colors that suggest a lived-in journey. Every detail is considered to create clothing that feels both familiar and entirely new.

Good Practice is about more than style. It is an open invitation for people of all races, sizes, and genders to find confidence, joy, and connection through what they wear. Clothes are not just what you put on, they are how you speak, and Good Practice gives that voice power.

Good Practice is about fun, freedom, and community, the good you practice every day.