Creative Direction and Branding Strategy
Continuing the Signature Apparel Strategy that started with Kyrie Irving, the Spring 19 Kevin Durant Apparel Collection will feature a consistent thread across the entire line.
The task was to look at KD’s style and taste levels and create products that would be authentic to KD and also resonate to his fans. KD’s love for vintage clothing and the journey he’s been on since picking up a basketball. The print is made up of all of his jersey’s he’s ever worn.
The end result was a cohesive collection that will be the canvas for future collections. Everything about this collection is considered, fit, style, modularity and every detail was thought through and put their for a purpose.