- Creative Direction and Branding Strategy
This collection was a reset in the overall Signature Athlete Collections by Nike Basketball. My task was to look at Kyrie as a youthful modern brand based on Kyrie’s style and taste levels. We wanted to make sure that this was authentic to Kyrie and also resonate to his fans.
To attack this, I created an overall brand strategy & style direction that would be an evergreen to his future collection. Branding systems, consistent color cues as well as what silhouettes to use.
The end result was a cohesive collection that will be the canvas for future collections. Everything about this collection is considered, fit, style, modularity and every detail was thought through and put their for a purpose.
This collection is the first reset for the Nike Basektball Team. Next up…
Lebron, KD, Giannis.