Creative Director + Artist + Brand Design Studio
About the Project
Overtime approached us to create an apparel capsule that would resonate with Gen Z youth through the lens of sports and lifestyle. Our concept drew inspiration from the tradition of high school car wash fundraisers, the concept was built around themes of community, hustle, and nostalgic Americana, reimagined for a new generation.
OUR ROLE:
We led the creative direction, concept development, and design for the capsule. DOC® created all original illustrations and developed a custom tie-dye pattern.