PHILADELPHIA 76ERS Uniform Design for Nike | Dustin Canalin

Designed for Nike Basketball and the NBA, the Philadelphia 76ers inaugural Nike uniform was inspired by the Declaration of Independence and Philadelphia’s revolutionary history. The parchment color references the original document, while the handwritten Phila script was designed to feel like a signature. Details throughout the uniform draw from 1776 and the city’s role in the founding of America.

Creative Direction + Design
Dustin O. Canalin