“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”—Paula Scher
I’ve always loved branding and Identities specifically for athletes. I’ve been lucky enough to have been able to do this for 2 decades. Zion is a generational talent and I wanted to propose my concept to the world. So during a recent flight to LA, I put pen to paper and created this. I really had the concept in my head for a while but needed to work it out on paper.
Tons of inspiration motivated me to this mark but overall i wanted to create a signature with the same energy and passion as Zion will be putting on the game and work well with app products for @jumpman23
You can see “Zion” in a custom script as well as a hidden “W” and an overall lighting bolt. Let me know what you think tag @zionwilliamson if you think this belongs on his products.
#zionwilliamson #nbalogos #nba #design #logodesign #creativedirector #neworleanspelicans #zion #jordan