FOR INSPIRATION ONLY : RUN TMC POSTER

Run TMC has inspired my work to this day. One of the first “brands” that was in form of a basketball team. Run TMC provided endless inspiration on and off the court that led to a ton of marketing and creative that produced hundreds of ads, products and messaging. You couldn’t help but root for them.

Run TMC made up of Tim Hardaway, Mitch Richmond and Chris Mullin. A pioneer in basketball culture, this trio is just as relevant today as it was almost 30 years ago. Check out the doc below that was produced by SC and narrated by the amazing Scoop Jackson to learn about them.

FOR INSPIRATION ONLY - SLAM MAGAZINE

Before there was Ball Is Life or Overtime, we had to wait for SLAM magazine to come once a month to get our inside hoop news. Sports Illustrated was for old people and there wasn’t anyone covering basketball the way SLAM did. Shout out to one of my favorite writers Scoop Jackson. I read every single article he wrote in SLAM (Especially Nice & Smooth with Tim Hardaway and Latrell Sprewell) . I always said, that without SLAM, VHS Highlight tapes and Nike, I don’t know what I’d be doing for a living.

Since I grew up in the Bay Area, it was magazines like SLAM, Vibe and The Source that made NYC culture so interesting to me. I’m glad to have met a lot of the people who made SLAM happen and helped brands like AND 1 and any other basketball inspired people like myself to bigger things.

VIA SLAM