New Project: Paper Planes - Fall26 | Delivery 1

Client: PAPER PLANES FW26
Creative Direction + Design by Trophy Hunting® Design Studio

“Roc Climbers”

Designing a Football Club from Scratch | Good Practice FC World Cup Capsule

Good Practice FC began as an exercise in building a football club from the ground up. Starting with the crest, typography, and visual identity, the project expanded into a complete World Cup-inspired apparel collection including jerseys, warm-ups, graphics, and supporting brand elements.

The project draws from classic international football, vintage club culture, travel, supporter traditions, and the visual language that surrounds the world's game.

Crest Development / Building the badge.

The project draws from classic international football, vintage club culture, travel, supporter traditions, and the visual language that surrounds the world's game.

Typography & Graphics / A visual language.

Custom typography, numbers, graphics, and supporting elements were designed to create consistency across every touchpoint, from jerseys to packaging.

Pattern Development / Details matter.

Repeating graphics, textures, and supporting patterns create depth and reinforce the identity beyond the logo.

Jersey / The Home Kit

The hero jersey combines performance construction with storytelling through typography, graphics, trims, and material finishes.

Good Practice FC

A World Cup-inspired football identity exploring the intersection of sport, culture, and apparel.