The Drink Cart Show Logo Design | Branding & Identity For Homecoming Network

I was recently commissioned by Homecoming Network to create the identity for The Drink Cart Show, a new golf and culture video podcast hosted by my friends Paul Rivera, Justin Leonard, and Oronde Garrett.

The goal was to create a logo with personality for the show and structure to grow into a brand. The primary logo combines hand drawn typography with my signature caricature illustration of the hosts mobbing out on a golf course drink cart.

Assets were designed to work across multiple podcast platforms, social media, YouTube and will go on hats, tees, golf balls, and other merch for the show.

Be sure to check out the show here.

New Project: Run The Court Brand Identity

New project from DOC® Studio:

Client: 13th Bridge Game Studio

Project: Run The Court Brand Identity

Run The Court is a mobile basketball play to earn game that will be released in the Fall 2022.

See my thought process below to see how we got to the final identity.

Also make sure you sign up for their newsletter to see my first in game NFT project.

[More info here]

Design with purpose!

DOC® STUDIO : Athletes' Voices Identity - Creative Direction

Athletes’ Voices, is a new program for athletes seeking to increase their influence + social impact.

I was brought on to create their identity and visual voice. Taking inspiration from hand painted picket signs, voice vibrations and the fight for change. Really happy how the branding came out and even more excited to see where it goes. Please check out the inspiration boards below to see part of the process.

Thanks to Joanne Pasternack & the Athletes’ Voices Team , especially, MNM STRATEGY, for bringing me in and involving me in this much needed resource for athletes. Please go follow Athletes Voices on Instagram to see all new events, launches, speaker series & learn more about the program.

NBA Player Identity Project / James Harden

Next up in my NBA Player ID Project is @jharden13

This logo illustrates James' "stirring the pot".

His style and look has a retro feel so I wanted to carry that over to his identity.

I was inspired by classic advertisements, art & posters of the 50's & 60's as well as vintage barber shop, men care advertisements.

The combination of  the serifs and a playful hands were used to illustrate motion.

#jamesharden #docslogos

NBA Player Identity Project

I've always admired the logos created for NBA athlete footwear. From Jordan's Jumpman to Penny's 1 cent, Dikimbe Mutombos's, shield, I've always admired the simplicity a logo brings. Over the past 20 years in the basketball industry I've been able to create some of my own logos for NBA athletes (KG, Gilbert Arenas, Jason Richardson, Kareem Abdul-Jabbar, Vince Carter, Sprewell, to name a few.)

I've taken it upon myself to design new logos for today's newest and brightest stars. Some are re-designs and some new. Hey, maybe they'll end up on a shoe near you.

First up Draymond Green. @Money23Green 

I wanted the icon to be a very bold and strong money symbol (could also double as the letter "S" for Saginaw, Draymond's home town where he drew so much inspiration for the person/player he is today. Also built into the "$" is a "D" & "G"