New Project: Paper Planes - Fall26 | Delivery 1

Client: PAPER PLANES FW26
Creative Direction + Design by Trophy Hunting® Design Studio

“Roc Climbers”

Designing a Football Club from Scratch | Good Practice FC World Cup Capsule

Good Practice FC began as an exercise in building a football club from the ground up. Starting with the crest, typography, and visual identity, the project expanded into a complete World Cup-inspired apparel collection including jerseys, warm-ups, graphics, and supporting brand elements.

The project draws from classic international football, vintage club culture, travel, supporter traditions, and the visual language that surrounds the world's game.

Crest Development / Building the badge.

The project draws from classic international football, vintage club culture, travel, supporter traditions, and the visual language that surrounds the world's game.

Typography & Graphics / A visual language.

Custom typography, numbers, graphics, and supporting elements were designed to create consistency across every touchpoint, from jerseys to packaging.

Pattern Development / Details matter.

Repeating graphics, textures, and supporting patterns create depth and reinforce the identity beyond the logo.

Jersey / The Home Kit

The hero jersey combines performance construction with storytelling through typography, graphics, trims, and material finishes.

Good Practice FC

A World Cup-inspired football identity exploring the intersection of sport, culture, and apparel.

New Project - Good Practice®

"Practicing good for all."

My latest project has been in the works for a few years now. I teamed up with The Athlete's Foot. Thanks to Matt Lafone  Darius Billings and team for trusting me to build a new brand that is built on doing the work to build community and positivity in today's youth culture.

After a soft launch of the first season, The second season of Good Practice explores the idea of “the race” in all its forms. The collection takes aesthetic inspiration from the energy of NASCAR and F1 while drawing meaning from the collective race of humanity and the personal race of life’s journey. Muted primary colors reflect the wear and history of the path traveled, while bold race-inspired graphics channel the authentic connection between design and sport. Classic sports silhouettes are elevated with textured fabrics and rich details, creating pieces that feel both lived-in and one of a kind.

“To me, racing isn’t just about cars—it’s about people, purpose, and progress. This collection is about honoring the journey we’re all running, in our own lane, at our own speed.”

— Dustin O. Canalin 

As with every Good Practice collection, the goal is to push progress and purpose through life’s stories and experiences

About Good Practice®:

Good Practice is a lifestyle brand led by designer Dustin O. Canalin, created as a voice for self-expression, independence, and community. The brand combines sports silhouettes with classic lifestyle pieces, designed with refined fabrics, bold graphics, and muted primary colors that feel lived-in yet fresh. Every detail is considered to make clothes that are both familiar and new, inviting people of all races, sizes, and genders to find confidence, joy, and connection through what they wear. At its core, Good Practice is about fun, freedom, and the good you practice every day.

Run The Court Podcast Interview

Check out my most recent interview with Run The Court, a basketball video game, that I created the logo and identity for. I share stories on my early days at AND 1, starting UNDRCRWN®️, and how I was able to make an impact at Nike. Hear how my experiences have led to my creative agency DOC® Studio and clothing brand Trophy Hunting®.

Thanks to Astor Club NYC For hosting my chat with AC from Crimefaces.

Golden State Warriors x Trophy Hunting x ’47 Collection

Waaaarrioorrsss!

The start of the NBA season is always special. Not only will the Warriors get their rings tonight, but a brand that I helped create alongside some friends will also be officially collaborating with the @Warriors. The collection honors the dynasty “currently in process” 😉 with a tee, crewneck sweatshirt & an amazing hat in collaboration with ‘47.

Head to @trophyhunting for more info on how to purchase.

This is a major milestone for me, personally. Even though I’ve worked with the Warriors in designing “The Town” uniform, and other co-branded projects for NBA teams. It hits different when you look at the road it took, to be able to work with such a storied franchise and league as an independent minority owned business.

Thanks to everyone who helped make this happen.

Design by: Trophy Hunting

Lookbook shot by @__jsquared

Model: @ncanalin34

Art Direction: @cruziiie

Much more to come!

- DOC®

Trophy Hunting® Summer '22 - Delivery Two Lookbook

Check out the latest lookbook and collection from Trophy Hunting.

New Studio Work: Stephen Curry 2974 NFT Pack for SC30 Inc.

Stephen Curry Teased the Exclusive Hoodie #BYDOC During his Pre-Game Tunnel Walk. It’s amazing to be able to help athletes tell authentic personal stories. For this project I looked to his tattoos for his innermost inspiration.

Available Exclusively for 2974 Collection NFT Holders Allowing Fans to Connect Outside the Metaverse

Press Release:

SAN FRANCISCO, June 11, 2022 /PRNewswire/ -- Three-time NBA champion and two-time MVP Stephen Curry and his purpose-driven company, SC30 Inc., unveiled surprise merch today during the NBA Finals Game 4 tunnel walk, which will be available exclusively to Curry's 2974 Collection NFT holders. This initiative further offers collection holders with unique and one-of-a-kind experiences that connect them with Curry.

With the help of his 2974 Discord channel, this exclusive merch was inspired by some of Curry's most prized possessions - his tattoos. Specifically, Curry's wrist tattoos tell a story of his drive to be better in basketball and in life, which is reflected through the hoodie and hat artwork.

The 2974 Collection will take a snapshot on Monday, June 13th at 11:59 pm EST to lock in all holders at that time. These holders will have access to a gated merchandise store on FTX US's NFT platform on June 15, closing ten days later on June 24.

Customers must hold their 2974 Collection NFTs in a FTX digital wallet and will be notified via personalized codes prior to the store opening. Holders from NY will be notified of specific instructions via the 2974 Collection NFT Discord channel. Additionally, collection holders who own multiple NFTs will receive merch discounts based on the number of NFT's they hold. At the time the store opens, customers will be able to purchase the hoodie and hat combo equipped with unique packaging and a personalized note from Curry himself.

Trophy Hunting® - Summer '22 Lookbook

New Lookbook for Trophy Hunting’s Summer Collection. Amazing work from the team to get this out to the people. Thanks to everyone that made it happen! Click below to get it before it’s gone.

Trophy Hunting® Fall 2021 Second Delivery Now Available

The Trophy Hunting® Fall 21 Second Delivery is now available. Swipe ➡️ to see the products.
Designs were inspired by the sunset on the back 9 in Scottsdale. ⛳️🏜🌵

DOC® STUDIO : Athletes' Voices Identity - Creative Direction

Athletes’ Voices, is a new program for athletes seeking to increase their influence + social impact.

I was brought on to create their identity and visual voice. Taking inspiration from hand painted picket signs, voice vibrations and the fight for change. Really happy how the branding came out and even more excited to see where it goes. Please check out the inspiration boards below to see part of the process.

Thanks to Joanne Pasternack & the Athletes’ Voices Team , especially, MNM STRATEGY, for bringing me in and involving me in this much needed resource for athletes. Please go follow Athletes Voices on Instagram to see all new events, launches, speaker series & learn more about the program.

Cloud 9 by DOC®

Now presenting my latest collaboration with Cloud 9 Pro E-Sports company. The new capsule collection “By DOC®” was designed exclusively for the 2021 Worlds Team representing Cloud 9 in Europe is now available online.